WHY YOUR BUSINESS NEEDS INSTAGRAM
Using Instagram for business is certainly worth your time, effort and investment. The trending photo-centric platform opens up vast opportunities for brand growth, revenue generation and networking. The immersive mobile-first channel has created a new culture of content sharing which emphasizes and celebrates visual aesthetics, creativity and fun. You can share photos, short videos, messages, daily stories and links to more content; you can advertise, and now, you can even have a digital storefront on Instagram.
With over a billion active users, the social giant holds immense potential for B2C and B2B marketing and actively rolls out increasingly advanced features for digital advertising. It is no wonder that Mark Zuckerberg bought out the platform for $1 billion only a year and a half after it launched. In just a few years, it has become a top-tier advertising platform, with over 90% of the world’s most successful brands boasting an Instagram account. The forecast is, that three quarters of American businesses will have an IG account by next year.
For companies, Instagram is a vital tool for reaching audiences directly, on-the-go and in a very personal and relatable manner. The reality is, that enterprises – from freelancers and mom-and-pop shops to startups and big corporations – actively utilize the platform to grow organically and drive high sales from Instagram advertising. We, as a leading MaYoMo Instagram advertising agency, can get you there too. Learn more below.
WHAT YOUR BUSINESS CAN ACHIEVE WITH INSTAGRAM
The platform differentiates between personal and business accounts. A business account allows you to tailor experiences for your microaudiences, followers and fans.You need an active account with regular posting and, ideally, diverse advertising. Here are some key marketing objectives when you choose to make Instagram a key component of your overall marketing plan:
- Establish Brand Image and Positioning
- Communicate with Existing and New Audiences
- Build a Community and Foster Brand Loyalty
- Learn About Your Target Audience
- Promote Your Business Values, like Professionalism etc
- Increase Brand Awareness
- Boost Website Traffic
- Sell Products/Services
- Increase Conversions
- Boost Customer Retention and Drive Repeat Business
- Grow Your Business
INSTAGRAM GIVES YOU POWERFUL ADVERTISING POSSIBILITIES
Advertising on Instagram gets you a step further. In fact, it allows you a giant leap towards boosting conversions straightaway, whether it is online purchases, resource download or Email contact sign-up. The truth it, Instagram advertising makes a difference for a lot of businesses. You don’t only showcase your brand in a creative way, but you also make irresistible offers that convince users your business is designed to alleviate a need they have. You reach narrowly targeted audiences wherever they are and capture their interest lastingly.
Why is it a powerful advertising platform? Instagram ads have some of the highest session time interactions per visit and ad recall is overall higher than with advertising on most other channels. Since IG is owned by Facebook, the platform features robust targeting features, including statistical demographics, behaviours, interests, custom audiences and lookalike audiences. Additionally, one of the most crucial benefits is the availability of tracking metrics – all your sales and leads are trackable through IG and this makes A/B split testing and all forms of optimization highly effective. Whether your campaign goal is increasing app downloads or boosting product sales, an experienced Instagram advertising agency can lead you effortlessly to high-peak performance.
INSTAGRAM AD FORMATS
Format is similar to a regular post. Images can be in square or landscape format. Aim for clicks and swipes. We can ensure that your imagery is a perfect fit for your campaign. Testing and optimizing colour, order and filters are crucial.View case studies