You’ve decided to win over social media and that’s great –
you should be doing it. Google has demonstrated clearly that businesses
who interact with their customers rank higher in search results,
but outside the social media strategy, you need one more thing – metrics.
To answer the question how great your success on social media really is,
you need metrics and MaYoMo collects every scrap of data that can help your
business grow. We offer in-depth Social Measurement, which monitors your
presence closely and arranges the data in easy to understand reports.
What Are the Types of Metrics to Pay Attention To?
What every company needs to keep an eye on are ongoing metrics,
which are continuous and concern themselves with your overall
uninterrupted social media performance, and campaign metrics,
which concern a specific segment in time – a promotion, product
launch or contest. MaYoMo has the correct tools to track both and
interpret the data accordingly.
However, for the data to be of any use you need a structured
approach to social measurement, which has the following steps:
This step answers the question: What are you measuring?
MaYoMo gives the measurement an easily defined purpose based
on what you want to achieve on social media. We work with
you to best understand what drives your business.
This way we can create measurable goals that support your
mission statement and help your business evolve.
Selecting Key Metrics
You’d think social media boils down to getting as many
retweets, shares and likes as possible. Let’s burst your bubble.
It’s not that simple. Every specific measurable goal is
determined by different metrics. MaYoMo chooses the most vital
metrics for every channel and goal so that we can track how your
social media presence is fairing.
You have set your goals and selected the most important vitals.
Now, it’s time to execute your social media strategy and pay
close attention to what’s happening. MaYoMo relies on several
tools and data collection techniques to capture everything that’s
going on with all your social media channels. We store all the data,
both relevant and irrelevant for your benefit.
Analyzing the Findings
MaYoMo compiles all relevant to your goals numbers into clear and
concise reports, so all results from your campaign and strategy
are effortless to understand. Upon initial findings, we’ll be able
to establish benchmarks, which are essential in further social
measurement and monitoring of your progress. For a clearer understanding
of your performance, we can also engage in measuring your direct competitors.